Museum Selfie Day

Digital Marketing


The Challenge


The Bathurst Regional Council approached Brijid for assistance in developing a marketing plan to target a younger demographic, to encourage the visitation and awareness of the museums in Bathurst.

Planning

When developing websites, the planning phase is often one of the most important. Careful consideration for the end user's experience needs to be managed along with the content management system.

Deployment

Once planning is complete, designs are signed off and assets are all compiled. It's time to deploy the site.

Optimisation

Ensuring that the website is properly monitored and optimised once live is just one of the services Brijid Media Agency is well known for.

Client: Bathurst Regional Council

Link: www.bathurst.nsw.gov.au

Type: Strategic planning, social media management, email marketing, analytical tracking, reporting

Since 2017, The Bathurst Regional Council have looked towards Brijid Media Agency, to help target a younger demographic, to increase visitation and awareness of the local museums in Bathurst.

To the lead up to Museum Selfie Day, Brijid used a marketing plan that involved 30 second promotional video showcasing the museums, across online advertising platforms Facebook and YouTube. In doing so, Brijid used geo-fence location of these locations to only appear in the Bathurst Region as well as targeting people with appropriate interests to our targeted demographic.

In addition, Brijid developed a series of graphics that were scheduled on the Bathurst Regional Councils Facebook page to the lead up of Museum Selfie Day. The posts were all paid promotions to reach the attended audience and to increase the awareness of the event.

The last feature Brijid implemented was the custom Snapchat Filter tailored and designed accordingly to the three museums in Bathurst on the Museum Selfie day.

The results from this campaign from 2017 and 2018 Museum selfie was astounding. The reach and engagement on all forms of online advertising platforms was a major success; targeting the audience.