The online environment is a vast world of emerging technologies and platforms that seem to revolutionise the way in which we as consumers, operate every day. There are however, existing models of digital marketing and communications that we can utilise now, and utilise efficiently.
It is well known and long considered, that Word of Mouth is at the heart of generating new business and sales. So what if we were to tell you that we know how to supercharge your businesses Word of Mouth. The simple answer is, you’ve heard of it a million times; Social media.
Content creation underpins everything in the digital environment, from Website content through to Facebook posts. Having good content people will want to read, view, share and enjoy consuming, will ultimately translate into success for your business.
Search Engine Optimisation
Search Engine Optimisation, SEO for short, for a lot of businesses is now one of the most crucial element of their business model. Whether your business appears as the number 1 search result, or the number 2, could mean up to a 17% difference in your sales. This is way too significant for businesses to ignore. So how do you appear higher up the page for search engine results? Simple, you optimise your website.
Search Engine Marketing
Search Engine Marketing, or SEM for short, is a form of marketing that provides the ability to increase visibility and purchase advertising space in search results. That is, if someone searches for your product category, you can pay to appear there when the results show up. So why is this important, you ask? Well, the ability to have your business appear when your consumer is researching a product you sell, or service you provide, directly translates into real world sales and business. The information now available to businesses and marketers through SEM platforms is literally quite incredible.
Although considered as part of the Digital Marketing mix, retargeting serves such a fundamental part of the online world that we thought it worth giving its own section. Not only that, but clients love it and the results it drives. So what is retargeting? Retargeting is the ability to literally retarget someone based on the behaviour or sites they have visited.
It is well known and long considered, that Word of Mouth is at the heart of generating new business and sales. So what if we were to tell you that we know how to supercharge your businesses Word of Mouth.
The simple answer is, you’ve heard of it a million times; Social media.
It has come into our lives thick and fast. Whether it is a fanatical use of Facebook, Instagram “selfie”-obsession, or YouTube video addiction. Social media has introduced itself into our lives in a manner that has changed everything forever. Brijid’s core business model revolves around this. We plan, analyse, optimise, engage and build communities around businesses so as to drive awareness and ultimately Word of Mouth for businesses in regional NSW.
Need a website? You’ve come to the right place.
Living in regional NSW no longer means you only do business in regional NSW. Whether you are from Bathurst, Orange, Katoomba, Dubbo or practically anywhere else, the internet and its digital environment has provided a platform for you to have your own website and play on a larger scale nationally, and even internationally.
This means growing your potential customer base, and subsequently your business. Brijid offer a range of services and packages to help your business get online with a website, maximise SEO exposure, and take full advantage of the opportunity that the digital environment provides. Whether you want a simple website that informs your customers who you are, what you do, and how you do it. Or you want a website with e-commerce that you can sell products through and manage inventory with.
The online environment is a vast world of emerging technologies and platforms that seem to revolutionise the way in which we, as consumers, operate every day.
There are however, existing models of digital marketing and communications that we can utilise now, and utilise efficiently.
We can utilise display banner ads targeting people with a keen interest in fashion between the ages of 18-34 within a 50km radius to your store. Or perhaps you have a TVC that we can show across YouTube, or send out in an email blast. There are many options, and even more possibilities. But where does it all start? Well, we start by looking at your business. What are your business objectives and goals? Then we apply this knowledge to what’s available, what’s possible and what’s emerging in the digital world, to help market and grow your business.
Content Creation – Blogs, Video, Photography
Content creation underpins everything in the digital environment. From Website content, through to Facebook posts. Having good content people will want to read, view, look at, share and enjoy consuming, will ultimately translate into success for your business.
It is essentially, at the heart of the internet, and digital marketing.
But what is good content, and how do I produce it? Well, Brijid provide services that help you get there. We partner with our clients to write blog posts tailored to your audience, industry vertical and business objectives. We write this whilst looking at the bigger picture. What are your SEO keywords, what do we want people to do with this, how do we want them to respond. We produce high quality long or short-form videos for your website, Facebook or YouTube account. In fact, they are so good you can even use them for your TV commercial! We also take beautiful photos. A picture says a thousand words. As cliché as that may be, it reigns true a thousand times over in the world of content creation.